StGallen imt Certified Manager - CAS in General Management

Certificate program (12 plus 4 days) for holistic management competence

Are you a manager or specialist looking to deepen your understanding of the core principles of effective management? Our intensive, exclusive four-part program (4 x 3 days) is specifically designed for professionals and executives who want to specifically develop their holistic and integrative management skills in the areas of management, leadership, marketing, and finance and achieve sustainable business success.

This practice-oriented program offers you valuable insights and numerous opportunities for meaningful networking with leaders from various industries. You'll participate in dynamic discussions, share experiences, and build long-term relationships that can significantly influence your professional development.

During the program, you will have the opportunity to discuss your current challenges with our team of experts so that you receive individual recommendations tailored to your situation.

Topics

• Customer Understanding & Market Analytics - Expand your expertise in customer psychology and big data analytics. Use AI and social media to reach your target audience effectively and effectively.

• Holistic Sales & Brand Strategy - Develop a comprehensive sales and brand strategy to successfully position your company in the market. Focus on customer-centric sales strategies and sustainable brand building.

• Structure for a sustainable competitive advantage - Use a structured framework to consistently align your company with a customer focus and market leadership. Learn to respond flexibly to changing customer needs.
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• Practical implementation & proven tools - Benefit from the proven methods of the St. Gallen Integrated Framework. Practical examples and best practices help you translate theory directly into measurable success.

Die Module des StGallen imt Certified Manager  - CAS in General Management

Target group

• Executives and managers

• Responsible for marketing, sales, service as well as products, markets and target groups

• Specialists in digital marketing, brand management, corporate identity, image and reputation
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Participants

• Innovative managers, specialists, executives and intrapreneurs who want to shape change: Do and make instead of chatter.
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• Successful, results-oriented doers and entrepreneurs who think strategically and act operationally: founders and entrepreneurs.
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• Experts, professionals and specialists on their way to comprehensive leadership and general management tasks.
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• Strategic consultants, IT specialists, creatives, scientists and high-potential management career changers.

Your benefits

• Holistic management excellence – combining strategy, technology and leadership for sustainable corporate success.

• Practice-oriented training – apply acquired knowledge directly in the company and achieve measurable results.

• Career boost – expand leadership and decision-making skills and ensure long-term development.

• Flexible & compact learning format – 4 individually designed on-site seminars, which can be completed in just 2 weeks if desired.

• Flexible extension – Complement the 4 seminars with 4 online days of coaching and application projects to earn the "StGallen imt Certified Manager" (CAS in General Management) qualification and earn 20 ECTS credits from Steinbeis University, Germany.

• StGallen imt Business School Network - Become part of a unique network and benefit for life

Details zum StGallen imt Certified Manager - CAS in General Management

Insights from the StGallen imt Business School

The world doesn't need to be reinvented—but proven methods must be accessible to leaders in a relevant format. This is precisely what we stand for at St. Gallen's imt Business School, helping to expand the scope for action with vision and clarity.

Success is born from implementation. Successful leaders put strategies into practice – because theory without application remains worthless. This is precisely the focus of the practical approach of the St. Gallen imt Business School.

The St. Gallen imt Business School played a key role in supporting me on my path to the board. With practical input, strategic clarity, and valuable perspectives, I received the best tools for successful corporate leadership.