Marketing, Sales & Brand Communication

Analyze markets, understand customers, optimize sales – practical in 3 days.

Topics & Contents

Customer understanding & market analytics

• The seminar expands expertise in customer psychology and big data analysis.
• You will receive tools on how AI and social media can be used to effectively reach your target audience and build long-term customer loyalty.
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Holistic sales & brand strategy

• Develops a structured approach to sales and brand management to secure a strong market position.
• The seminar provides practical methods for customer-centric sales strategies and sustainable brand building to create long-term competitive advantages.
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Structured framework for sustainable competitive advantages

• By building on the St. Gallen integrated framework, you receive a proven framework that consistently aligns companies with a customer focus and market leadership.
• Promotes adaptability and enables rapid response to changing customer needs and market dynamics.
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Practical implementation & proven tools

• The seminar offers tried-and-tested tools and methods from the St. Gallen Integrated Framework.
• Real case studies and best practices ensure that theory is directly translated into measurable success

Entrepreneurial and transfer-oriented, the St.Galler Integrated Framework provides the necessary tools and strategies to support the targeted optimization and transformation of your company.

Within three days, participants will be taught the necessary tools to drive sustainable growth, strategic global market expansion, and greater operational efficiency. Participants will gain valuable insights into forward-looking management approaches to confidently master complex business environments.

Practical case studies reinforce what you've learned and make it directly applicable. Integration into the St.Gallen Management Valley also provides access to an exclusive network of executives, industry experts, and entrepreneurs – for valuable perspectives and proven best practices.

This seminar is aimed at managers who want to specifically develop their strategic skills and ensure long-term corporate success through holistic and integrated management.

Participants

• Innovative managers, specialists, executives and intrapreneurs who want to shape change: Do and make instead of chatter.
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• Successful, results-oriented doers and entrepreneurs who think strategically and act operationally: founders and entrepreneurs.
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• Experts, professionals and specialists on their way to comprehensive leadership and general management tasks.
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• Strategic consultants, IT specialists, creatives, scientists and high-potential management career changers.

Your benefits

• Oriented towards practical implementation with the StGallen concept and the requirements of future top managers.

• Holistic marketing and leadership skills – you gain expertise in marketing, sales and brand management for a sustainable competitive advantage.

• Strategic knowledge & operational excellence – Benefit from the latest research findings and tools from St. Gallen for measurable success.

• Individual learning paths – Supplement the seminar with additional programs and modules to specifically achieve your personal and professional goals.

• Transform and optimize business processes in a targeted manner by drawing on the best practices of the St. Gallen Integrated Framework.

• Direct application and practical relevance – Experience the St.Gallen integrated framework, which holistically combines marketing, strategy and leadership and makes it directly applicable

• StGallen imt Business School Network - Become part of a unique network and benefit for life

Details about the St.Gallen Marketing, Sales & Brand Communication Seminar

Voices from the StGallen imt Business School

The very different training methods, based on the St.Gallen Thinking and Learning Navigator, from simulations to real-life cases, are extremely enriching  and challenging – even for our refurbishing mobile phone business.

At every step of the learning journey, the imt Faculty has gone above and beyond to challenge and support the seminar group, even giving advice on solving specific challenges in our organization.

I am truly amazed by how the St. Gallen Concept seamlessly incorporates multiple perspectives and addresses various issues, making it directly applicable to businesses across industries.