StGallen imt Certified Manager - CAS in General Management

Certificate program (12 4 days) for holistic management competence

Are you a manager or specialist looking to specifically expand your management, strategy, and technology skills? Our CAS Integrated Management is an intensive, exclusive program (4 x 3 days in-person 4 days hybrid) specifically designed for professionals and managers who want to deepen their knowledge and achieve sustainable business success.

This practice-oriented program teaches key principles of integrated management and offers valuable insights into holistic corporate leadership. You'll benefit from dynamic discussions, interactive learning formats, and intensive networking with executives from various industries.

Four hybrid seminar days combine coaching, practical projects, and interactive sessions. You'll take the lead, develop solutions for real-world challenges, and implement them directly – with expert support and peer coaching.


The program concludes with the St. Gallen IMT Certified Manager certification and includes the CAS in Integrated Management. You will also earn 20 ECTS credits from Steinbeis University, Germany, to sustainably promote your academic and professional development.


The St.Gallen module is a Certified Manager

Practical training for managers for holistic management skills

Modul 1: Integrated Management and Strategy


St. Gallen Integrated Framework

The seminar conveys a holistic management approach that combines normative, strategic and operational dimensions and manages companies sustainably.


Best Practices & Application

St. Gallen tools and real case studies link theory and practice so that well-founded decisions can be implemented directly.


Strategy, Innovation & Digitalization

Identifies new market opportunities and supports the adaptation of business models to ensure innovation and competitive advantages.


Integrated Management

Teaches methods for optimizing structures, processes and technology to make companies efficient, flexible and future-proof.


Modul 3: Financial Management


Financial understanding & analysis

Methods for interpreting balance sheets, profit and loss statements and cash flow analyses to make informed decisions and identify risks early on.


Financial strategies

Proven approaches to financial planning, investment evaluation and debt management to use resources efficiently and ensure economic stability.


Framework for financial success

A structured model helps to optimize financial processes in a targeted manner and to manage capital flows efficiently.


Practical implementation & proven toolsCase studies and best practices enable the direct application of financial strategy methods in practice.


Modul 2: Inspirational Leadership


Leadership Development & Self-Reflection

Deepens your understanding of your role as a leader, coach, and team member. Targeted reflection strengthens self-awareness and promotes the further development of your personal leadership style.


Leadership principles & practice-oriented skills

Teaches proven methods for managing business challenges, influencing, and resolving conflicts. Promotes analytical and collaborative thinking for informed decision-making.


Recognize and avoid pitfalls

Raises awareness of common mistakes and misleading patterns in organizations. Shows strategies for identifying and avoiding pitfalls early on.


Collaboration & Personal Growth

Develops sound approaches for collaborative leadership and strengthens team dynamics. Exchange with other leaders supports sustainable change processes.

Modul 4: Marketing, Sales & Brand Communication   


Customer understanding & market analytics

Teaches customer psychology and data-driven market analysis to target specific audiences. Demonstrates the strategic use of AI and social media for long-term customer loyalty.


Sales & Brand Strategy

Develops methods for effective sales and brand management to position companies in the market. Promotes customer-centric sales and sustainable brand building to strengthen competitiveness.


Structure for sustainable success

Supports consistent customer and market orientation and promotes adaptability to dynamic market changes.


Practical implementation & tools

Provides proven strategies and methods that enable direct application.

Practical projects & individual coaching


Four online days will deepen your knowledge through a combination of individual coaching, interactive presentations, and practical business projects. The focus is on developing practical projects for direct application in your company context. Through peer coaching, direct exchange, and individual feedback, you will develop targeted solutions to real-world challenges. Guided by experienced faculty members, you will receive valuable input on integrating management and technology skills.

Target group


  • Executives and managers


  • Responsible for marketing, sales, service as well as products, markets and target groups


  • Specialists in digital marketing, brand management, corporate identity, image and reputation


Participants


  • Innovative managers, executives and intrapreneurs who want to shape change: Do and make instead of chatter.

  • Successful, results-oriented doers and entrepreneurs who think strategically and act operationally: founders and entrepreneurs.

  • Experts, professionals and specialists on their way to comprehensive leadership and general management tasks.

  • Strategic consultants, IT specialists, creatives, scientists and high-potential management career changers.


Your benefits


  • Focused on practical implementation with the StGallen concept and on the requirements of future top managers


  • Holistic management excellence – combining strategy, technology and leadership for sustainable corporate success.


  • Practice-oriented training – apply acquired knowledge directly in the company and achieve measurable results.


  • Career boost – expand leadership and decision-making skills and ensure long-term development.


  • Flexible & compact learning format – four individually designed in-person seminars, which can be completed in just 2 weeks if desired.


  • Practical Projects & Coaching – Four hybrid seminar days combine coaching, practical projects, and interactive sessions. Through peer coaching, direct exchange, and feedback, you'll develop practical solutions and implement what you've learned in a targeted manner.


  • Certificate – Graduation as “StGallen imt Certified Manager” with the CAS in General Management and 20 ECTS points from Steinbeis University, Germany for your academic and professional development.


  • St. Gallen imt Business School Network – a ticket to an active career network with executives, entrepreneurs, and experts. Intensive exchange is encouraged in a variety of ways: alumni weekends, after-work events, etc., for lifelong knowledge refreshers.

Modul 1: Integrated Management and Strategy


Immerse yourself in the concept of Integrated Management, the foundation for leadership decisions, stability and growth.

Modul 3: Financial Management


Explore financial management, financial leadership and controlling to drive your business growth.

Online Seminar


Explore financial management, financial leadership and controlling to drive your business growth.

Modul 2: Marketing, Sales and Brand Communication


Expand your expertise in holistic marketing, sales and brand management with the help of the St. Gallen Integrated Framework.

Modul 4: Inspirational Leadership         


Master leadership using the latest insights to inspire yourself and lead your team effectively.

Target group


  • Executives and managers


  • Responsible for marketing, sales, service as well as products, markets and target groups


  • Specialists in digital marketing, brand management, corporate identity, image and reputation


Your benefits


  • Holistic marketing and leadership skills – Develop expertise in marketing, sales and brand management for a sustainable competitive advantage.


  • Strategic knowledge & operational excellence – Benefit from the latest research findings and tools from St. Gallen for measurable success.


  • Individual learning paths – Complement additional seminars and programs for your personal success.


  • Direct application and practical relevance – Experience the St.Gallen integrated framework, which holistically combines marketing, strategy and leadership and makes it directly applicable


  • StGallen imt Business School Network - Become part of a unique network and benefit for life
Details about the StGallen imt Certified Manager Program CAS
Program type:
Program in 4 modules
Practical projects
Duration:
4x3 Take on Campus
4 Days Online
Introduction:
Flexible
Format:
On-site and 4 days hybrid
Investment:
CHF12,400 plus CH_VAT
ECTS:
20 ECTS
Language:
German and English
Target group:
(future) executives, managers
Network:
StGallen imt Alumni
Next dates
Integrated Management
24.05. - 26.05.2025
II. Course 2025:

24.05. - 26.05.2025

Insights from the StGallen imt Business School

The world doesn't need to be reinvented—but proven methods must be accessible to leaders in a relevant format. This is precisely what we stand for at St. Gallen's imt Business School, helping to expand the scope for action with vision and clarity.

Prof. Dr. Christian Abegglen
president
StGallen imt Business School
Success is born from implementation. Successful leaders put strategies into practice – because theory without application remains worthless. This is precisely the focus of the practical approach of the St. Gallen imt Business School.


Dr. oec. HSG Ulrich von Bassewitz
Executive Council
StGallen imt Business School

The St. Gallen imt Business School played a key role in supporting me on my path to the board. With practical input, strategic clarity, and valuable perspectives, I received the best tools for successful corporate leadership.

Jonas Gillmann,
Board Member for Technology
Datron AG

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