StGallen imt Certified Manager CAS
CAS in General Management
Are you a manager or specialist looking to deepen your understanding of the core principles of effective management? Our intensive, exclusive four-part program (4 x 3 days) is specifically designed for professionals and managers who want to specifically develop their skills and achieve sustainable business success.
This practice-oriented program offers you valuable insights and numerous opportunities for meaningful networking with leaders from various industries. You'll participate in dynamic discussions, share experiences, and build long-term relationships that can significantly impact your professional development. During the program, you'll have the opportunity to discuss your current challenges with our team of experts, allowing you to receive personalized recommendations tailored to your situation.
Topics
- Customer Understanding & Market Analytics - Expand your expertise in customer psychology and big data analytics. Use AI and social media to reach your target audience effectively and effectively.
- Holistic Sales & Brand Strategy - Develop a comprehensive sales and brand strategy to successfully position your company in the market. Focus on customer-centric sales strategies and sustainable brand building.
- Structure for a sustainable competitive advantage - Use a structured framework to consistently align your company with a customer focus and market leadership. Learn to respond flexibly to changing customer needs.
- Practical implementation & proven tools - Benefit from the proven methods of the St. Gallen Integrated Framework. Practical examples and best practices help you translate theory directly into measurable success.
StGallen imt Management Program
Integrated Management and Strategy
Immerse yourself in the concept of Integrated Management, the foundation for leadership decisions, stability and growth.
Overview and focus
St. Gallen Integrated Framework:
Marketing, Sales and Brand Communication
Expand your expertise in holistic marketing, sales and brand management with the help of the St. Gallen Integrated Framework.
Overview and focus
Customer understanding & insights
Financial
Management
Explore financial management, financial leadership and controlling to drive your business growth.
Overview and focus
Financial Competence & Analysis
Inspirational
Leadership
Master leadership using the latest insights to inspire yourself and lead your team effectively.
Overview and focus
Leadership development & self-reflection
