Marketing, Sales & Brand Communication

Analyze markets, understand customers, optimize sales – practical in 3 days.

Topics & Contents

Customer Insight & Market Analytics

• Understand your audience through customer psychology and big data
• Use AI and social media to build lasting customer relationships

Sales & Brand Strategy

• Structured, customer-focused sales approaches
• Build strong, sustainable brand positioning

StGallen Integrated Framework

• Proven methods for market-oriented leadership
• Stay agile and responsive to shifting customer needs

Hands-On Tools & Real-World Practice

• Practical tools with direct application
• Real case studies and best practices for measurable impact

Sustainable Competitive Advantage

• Holistic strategies for long-term growth
• Customer focus as a key success driver
• 
  

Participants

• 
  
• Managers, specialists, executives and intrapreneurs who drive change – focused on action over words.
• 
  
• Successful, results-driven doers and entrepreneurs who think strategically and act decisively – founders and business builders.
• 
  
• Experts and professionals aiming for broader leadership and general management responsibilities.
• 
  
• Strategic consultants, IT professionals, creatives, scientists, and high-potential career changers in management.

Details zum Seminar Integrated Management and Strategy

Marketing, Sales, and Brand Communication only unfold their full impact when integrated with strategy, corporate management, and innovation management. Within the St. Gallen Integrated Framework, marketing is not viewed in isolation but is embedded in a holistic customer and market management approach.

Over three intensive days, the focus will be on artificial intelligence (AI), customer psychology, big data, social media, and brand strategy. The program combines in-depth expertise with practical insights and demonstrates how companies can become more customer-centric and competitive.

Through integration into the St. Gallen Management Valley, participants benefit from an exclusive network of managers, experts and entrepreneurs.

Case studies and best practices ensure direct applicability – for marketing that has a lasting impact and strategically advances companies.

Marketing, Sales, and Brand Communication only unfold their full impact when integrated with strategy, corporate management, and innovation management. Within the St. Gallen Integrated Framework, marketing is not viewed in isolation but is embedded in a holistic customer and market management approach.

Over three intensive days, the focus will be on artificial intelligence (AI), customer psychology, big data, social media, and brand strategy. The program combines in-depth expertise with practical insights and demonstrates how companies can become more customer-centric and competitive.

Through integration into the St. Gallen Management Valley, participants benefit from an exclusive network of managers, experts and entrepreneurs.

Case studies and best practices ensure direct applicability – for marketing that has a lasting impact and strategically advances companies.

Voices from the StGallen imt Business School

The very different training methods, based on the St.Gallen Thinking and Learning Navigator, from simulations to real-life cases, are extremely enriching
and challenging – even for our refurbishing mobile phone business.

At every step of the learning journey, the imt Faculty has gone above and beyond to simultaneously challenge and support the seminar group, even giving advise how to solve specific challenges in our organization.