Marketing, Sales & Brand Communication

Seminar

Marketing, Sales, and Brand Communication only unfold their full impact when integrated with strategy, corporate management, and innovation management. Within the St. Gallen Integrated Framework, marketing is not viewed in isolation but is embedded in a holistic customer and market management approach.

Over three intensive days, the focus will be on artificial intelligence (AI), customer psychology, big data, social media, and brand strategy. The program combines in-depth expertise with practical insights and demonstrates how companies can become more customer-centric and competitive.

Through their integration into the St. Gallen Management Valley, participants benefit from an exclusive network of executives, experts, and entrepreneurs. Case studies and best practices ensure direct applicability – for marketing that has a lasting impact and strategically advances companies.

This seminar is aimed at executives and managers who want to specifically develop their marketing and sales skills and ensure long-term company success.

Topics & Contents

Customer understanding & market analytics

• The seminar expands expertise in customer psychology and big data analysis.
• You will receive tools on how AI and social media can be used to effectively reach your target audience and build long-term customer loyalty.
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Holistic sales & brand strategy

• Develops a structured approach to sales and brand management to secure a strong market position.
• The seminar provides practical methods for customer-centric sales strategies and sustainable brand building to create long-term competitive advantages.
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Structured framework for sustainable competitive advantages

• By building on the St. Gallen integrated framework, you receive a proven framework that consistently aligns companies with a customer focus and market leadership.
• Promotes adaptability and enables rapid response to changing customer needs and market dynamics.
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Practical implementation & proven tools

• The seminar offers tried-and-tested tools and methods from the St. Gallen Integrated Framework.
• Real case studies and best practices ensure that theory is directly translated into measurable success
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Participants

• Innovative managers, specialists, executives and intrapreneurs who want to shape change: Do and make instead of chatter.
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• Successful, results-oriented doers and entrepreneurs who think strategically and act operationally: founders and entrepreneurs.
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• Experts, professionals and specialists on their way to comprehensive leadership and general management tasks.
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• Strategic consultants, IT specialists, creatives, scientists and high-potential management career changers.

Your benefits



• Oriented towards practical implementation with the StGallen concept and the requirements of future top managers.

• Holistic marketing and leadership skills – you gain expertise in marketing, sales and brand management for a sustainable competitive advantage.

• Strategic knowledge & operational excellence – Benefit from the latest research findings and tools from St. Gallen for measurable success.

• Individual learning paths – Supplement the seminar with additional programs and modules to specifically achieve your personal and professional goals.

• Direct application and practical relevance – Experience the St.Gallen integrated framework, which holistically combines marketing, strategy and leadership and makes it directly applicable

• StGallen imt Business School Network - Become part of a unique network and benefit for life

At a glance

Voices from the StGallen imt Business School

The very different training methods, based on the St.Gallen Thinking and Learning Navigator, from simulations to real-life cases, are extremely enriching
and challenging – even for our refurbishing mobile phone business.

At every step of the learning journey, the imt Faculty has gone above and beyond to challenge and support the seminar group, even giving advice on solving specific challenges in our organization.

I am truly amazed by how the St. Gallen Concept seamlessly incorporates multiple perspectives and addresses various issues, making it
directly applicable to businesses across industries.